A Closer Look Into The world of Wi-Fi Monetization! The monetizing WiFi scene is swiftly changing. Previously Wifi was treated as a luxury and you expected to pay for it. But as times change WiFi is more often seen as an essential commodity such as water, electricity, etc than an indulgence. Nowadays the availability of …
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Geofencing : A Way To Bring your Target Audience Closer! A geofence is a virtual perimeter or a kind of boundary of a real geographic location. A geofence could be generated around a point location or can be a predefined set of fencing/boundaries. Geofencing in essence creates a boundary around a business location using a …
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Why Hyper Local Marketing Is A Step In The Right Direction! Hyper-Local Targeting is a micro-marketing process of targeting prospective customers in a highly specific and geographically restricted area. This process is applied to drive foot traffic to physical stores and outlets. Before the development and widespread use of the internet, tv and radio, this …
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