what is geofencing

A geofence is a virtual perimeter or a kind of boundary of a real geographic location. A geofence could be generated around a point location or around a certain perimeter. A virtual boundary can be created around an entire pin code, a landmark, and also according to longitude and latitude. Hyper local marketing is a part of Geofencing. The concept of geofencing is broader as it has the potential to encompass a larger area in terms of sheer size. Geofencing can accurately and precisely target audiences that enter a particular geofence. With the help of location-based tracking in mobile devices, hyper local geofencing is able to precisely target customers on the go. This type of hyper local advertising can allow for a more targeted messaging and marketing strategy resulting in higher ROI, enlarged lead conversion and greater sales. Geofencing is extremely beneficial as a marketing tool. It is widely used in mobile marketing and has taken it to the next level. Geofencing essentially is a service that triggers an action by precisely identifying target audiences when they enter a particular location (a geofence). When a person enters a geofence, they are in a position to get alerts and notifications like coupons, vouchers, time sensitive offers or offers to be redeemed at a later date, engagement features, security alerts, etc. These are just some of the creative ways in which businesses can draw the attention of prospective customers. Whatever the message, the objective is to raise awareness about a particular brand and present an incentive that generates interest and draws the customers to buy a particular product or service. OmniWi creates dynamic marketing content ranging from text, dynamic banners (unique banner format) static banners, Rich Media, and videos. Moreover, OmniWi targets audiences across varied locations like cafes and pubs, hotels and lounges, historical locations, educational institutes, malls and local markets, buses and trains, etc.