Nishith learned the intricacies while getting his hands dirty, through more than eight years of experience in sales,ad operations,alliances,publisher management apart from founding an internet start-up early in his professional career. He has also successfully overseen campaigns delivery worth 3 million dollars directly or through heading large operation teams.He holds an MBA degree from Lucknow University in International Business and is a Certified Google Advertising Professional. He started as a sales professional, moving into ad operations and publisher relation manager for organisations like Indiamart,Infomedia,Google,Vdopia & Times Internet. In between he co-founded a startup selling LinkedIn,Expedia,Bloomberg & other top sites in Asia pacific markets.